Donor Retention and Engagement Best Practices

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Course Summary

Students: 77+ | Length: 1.5 hours

After you’ve received the first gift from someone, you want to convert that one-time donor into a lifelong supporter of your organization. With GivingTuesday in the rear-view mirror, it’s time to say “thank you” and turn your focus to sustaining donor engagement. By reaching your donors with timely, relevant, and personalized communications, you can build relationships with your audience and convert one-time donors in ongoing sustainers. 

Join Whole Whale Account Manager Isabelle Brauer and’s Sr. Marketing Manager Jacob Talbot as they provide actionable tactics for retaining donors this year and next. In just 1 hour, they will outline essential techniques, technologies, and approaches for donor stewardship to build your list of dedicated supporters. 

You will learn how to:

  • Tailor messaging to compel donors to give again
  • Nurture first time donors into repeat or monthly donors
  • Build multichannel donor engagement strategies
  • Integrate text messaging into your existing donor communications

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