End of Year Campaign Guide

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Guide Summary

The end of the year is always busy for nonprofits for one reason: Fundraising. With #GivingTuesday and New Year’s Eve bookending giving season, what feels like a frenzied time internally in your organization is when people are feeling the most generous. On average, 30% of annual giving occurs in December, and 10% of annual giving occurs in the last 3 days of the year. With so much competition for time, attention, and dollars from other nonprofits and retail businesses alike, you need a clear campaign strategy to surpass your fundraising #goals. Make sure your next giving season is better than the last with our guide to end-of-year fundraising.  

This bundle includes our best resources, guides, and templates that will help you to 

  • Understand the foundational elements of an end-of-year fundraising campaign
  • Set internal and public-facing fundraising goals
  • Find the best fundraising tool for your organization
  • Create an enticing on-site donation experience 
  • Optimize your fundraising emails with best practices, ideas, and templates
  • Write and design killer thank you emails (+ #inspo)

Ready to dive in? Buy or subscribe now for a year of access. 

Course Content

The Basics

  • Setting Goals for Fundraising
  • Fundraising Tools
  • Optimizing the Donation Page 

The Asks

  • Fundraising Email Best Practices and Templates
  • Social Media Fundraising ideas 

The Thank-Yous

  • Sending Major Thank You’s: Templates for Emailing all Donor levels. Plus ideas for thanking donors beyond email

You need this bundle if you are a

  • Marketing, Communications, or Development professional
  • Nonprofit Philanthropy, Major Donor, Gift Planning, or Advancement team

You’ll need…

  • Logins for your email management system and Google Analytics are helpful, but not necessary
  • A basic understanding of permission marketing and engagement data is a plus