Guide Summary
The end of the year is always busy for nonprofits for one reason: Fundraising. With #GivingTuesday and New Year’s Eve bookending giving season, what feels like a frenzied time internally in your organization is when people are feeling the most generous. On average, 30% of annual giving occurs in December, and 10% of annual giving occurs in the last 3 days of the year. With so much competition for time, attention, and dollars from other nonprofits and retail businesses alike, you need a clear campaign strategy to surpass your fundraising #goals. Make sure your next giving season is better than the last with our guide to end-of-year fundraising.
This bundle includes our best resources, guides, and templates that will help you to
- Understand the foundational elements of an end-of-year fundraising campaign
- Set internal and public-facing fundraising goals
- Find the best fundraising tool for your organization
- Create an enticing on-site donation experience
- Optimize your fundraising emails with best practices, ideas, and templates
- Write and design killer thank you emails (+ #inspo)
Ready to dive in? Buy or subscribe now for a year of access.
Course Content
The Basics
- Setting Goals for Fundraising
- Fundraising Tools
- Optimizing the Donation Page
The Asks
- Fundraising Email Best Practices and Templates
- Social Media Fundraising ideas
The Thank-Yous
- Sending Major Thank You’s: Templates for Emailing all Donor levels. Plus ideas for thanking donors beyond email
You need this bundle if you are a
- Marketing, Communications, or Development professional
- Nonprofit Philanthropy, Major Donor, Gift Planning, or Advancement team
You’ll need…
- Logins for your email management system and Google Analytics are helpful, but not necessary
- A basic understanding of permission marketing and engagement data is a plus