Gear up for GivingTuesday

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Tutorial Summary

Students: 220+ | Length: 3 hours

GivingTuesday was launched in 2012 as a day to celebrate and inspire giving and has since grown into the world’s largest movement for generosity. Last year, U.S. nonprofits raised over $500 million online in just one day. Are you ready for this year?

In this course, you’ll get access to

  • A 45 minute tutorial in which Chief Whaler George Weiner and GivingTuesday’s own Director of Digital Strategy Kathleen Murphy share advice for setting GivingTuesday goals, devising a strategy, analyzing results, and reporting success to stakeholders
  • An hour-long training with Chief Whaler George Weiner where he walks through best practices for the day, including the 5 things all organizations must do
  • Presentation decks from both events to share with your team
  • All our best GivingTuesday resources and downloads in one place

You’ll learn

  • How to use key stats to set expectations and help your team set goals
  • Best practices to launch and manage a campaign — including the 5 tactics we recommend for all nonprofits
  • How to track, analyze, and report on results
  • Fresh ideas from our all-star case studies