How Data Privacy Can Increase Engagement with NationBuilder

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Tutorial Summary

Students: 45 | Length: 1 hour

Data privacy is here to stay and the next frontier of data privacy is here. It’s a MYTH that granular consent will have a negative impact on engagement with supporters because engagement is about people, not their data. Download this tutorial, hosted by Sorcha Rochford, NationBuilder’s Senior Director of Strategic Partnerships, to learn how data privacy can help you increase engagement.

What will you take away from this tutorial?

In this tutorial, learn about the value of data privacy in the era post GDPR and FB / CA scandal and California Consumer Act. Understand the value of granular consent that allows you to connect to your supporters based on what is most relevant to them — resulting in better email open rates & higher conversion rates.

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About Sorcha


Sorcha is the Senior Director of Strategic Partnerships at NationBuilder. She manages customer relationships and strategic partnerships for a host of the most influential political, brand, and non-profit organizations around the globe. She is a political strategy leader, committed to building community in an effort to develop more effective leaders from all walks of life.

Prior to joining NationBuilder, Sorcha worked as a Senior Associate of Dewey Square Group where she developed and managed grassroots organizations for a variety of candidates, ballot initiatives, businesses, and non-profits. Sorcha has also served as a political advisor on a number of federal, state and municipal campaigns across New England.