Navigating the New SGE Landscape: Transforming Search and Traffic

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Course Summary

Are you ready to navigate the intersection of Search Generative Experience (SGE) and the evolving world of AI-driven traffic in a chat-first search environment? Join us for an engaging webinar where we delve into the transformative impacts of SGE on organic traffic.

In this session, we’ll explore how SGE redefines user interactions with search engines and digital platforms through AI technology. Discover strategies to harness the potential of SGE to drive organic traffic results, while mitigating risks identified in recent industry analyses.

This past webinar is also part of our 2024 WWU Live Webinars course, which includes access to all past 2024 Webinars for $25.

Here’s what’s on the agenda:

  • Understanding Search Generative Experience (SGE): Dive deep into the essence of SGE, its pivotal role in shaping user experiences across digital platforms, and its impact on your organic traffic in light of recent risk audits.
  • Decoding the AI-Powered Traffic Landscape: Explore the relationship between AI algorithms and organic traffic generation in a chat-first search environment. Learn how to leverage AI insights to amplify your digital presence amidst new challenges.
  • Mastering Organic Traffic Optimization: Unlock the secrets to optimizing your content for visibility in organic search results. Utilize SGE principles to attract targeted organic traffic while considering the risk levels associated with auto-generated and suggested SGE results.
  • Future-Proofing Your SGE Strategies: Gain foresight into emerging trends and technologies shaping the future of SGE. Learn how to adapt your strategies to stay ahead of the curve, focusing on mitigating the projected traffic impacts identified in recent audits.
  • SEO and Content Marketing Strategies: Discuss targeted strategies such as incorporating videos, multimedia, and FAQ formats to protect and enhance your content’s visibility and engagement in an SGE-dominated search environment.
  • Q&A Session: Engage directly with our panel to address your specific questions and objectives in adapting to SGE results.


Nick Velarde

Senior SEO Associate

Nicholas is passionate about driving digital awareness and engagement for various nonprofits and social impact organizations. 

He joins Whole Whale as a Senior SEO Associate with experience in creating and executing SEO strategies for various clients, including General Motors, one of the largest automakers in the world.

He graduated cum laude from the University of Illinois at Chicago with a Bachelor of Science in marketing, a concentration in digital marketing, and a new-found love for SEO. He is fluent in Spanish and has lived and studied in Alicante, Spain for a year. He is always eager to learn new skills and explore new cultures.

Nicholas enjoys the outdoors, traveling, trying new restaurants, watching movies, working out, spending time with family, and walking his dogs. He is a proud Chicago native and a big fan of the Bears and the Bulls.