How Page Views and Browser Sessions Lead To Greater Giving

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Course Summary

Students: New! | Length: 1/2 hour

What will this tutorial cover?

Your website’s content and layout impact the way donors give to your nonprofit. But getting more people to give comes down to more than picking the right typefaces, color palettes, and content types. Down to the second, there’s an optimal time for donors to view a page on your website before giving, and even an ideal number of page views that a donor should log.

In this tutorial, we’ll explore the science behind optimizing your nonprofit’s website for greater giving by combining new research findings from Fundraise Up with fundraising expertise from the team at Whole Whale.