The Beginner’s Guide to A/B Testing with Salsa Labs

Yeah, we all know we should be testing things but who has time? Even if we had the time, the truth is we don’t have a real approach for testing our messaging and website. It’s time to stop throwing darts in the dark and get excited about the quick, practical ways you to test your newsletter and landing pages. Presented by Design Whaler and Head of NY Ann Nguyen and Salsa Lab’s Vice President of Strategy and Business Development Blake Groves on August 9, 2017. They will guide you through the basics of A/B testing so you can start improving your messaging ROI immediately.


  • Theories behind digital motivation to test
  • Ideas for what to test on your newsletter & website that will increase engagement
  • Tips to design a test that works and track results
  • The right tools to use