After the Engagement: Remarketing and Volunteer Communications at New York Cares

How do you keep the momentum going? Whether you’ve had people express interest in volunteering, or they’ve volunteered in the past, the next hurdle is to maintain engagement. New York Cares has been able to successfully keep the momentum going with 1,600 volunteer-led projects every month. That’s about 63,000 volunteers per year. Discover how their awesome team (re)engages volunteers so they keep coming back and doing more for their communities. Originally presented on March 22, 2017.


  • Email (re)marketing best practices
Empowering messaging tactics
  • Tips to create metrics for success and set organizational goals