Finding Buried Treasure: Advanced Google Analytics for Nonprofit Marketers with TechSoup

Dive deeper with this advanced Google Analytics training to find the buried treasure in your data: the gems that will inform your strategy to drive greater impact both online and off. Learn how to tell a story with you data to better communicate that impact with your donors, supporters, board, and employees. Start building a data culture at your organization. With paid entry to this event, you will get access to the recording of this webinar and the 101 course for on-demand training, as well as additional resources.

Google Analytics 201: Finding Buried Treasure: Advanced Google Analytics for Nonprofit Marketers

When your organization is making data-driven decisions, everything changes. You can stop answering questions based on your opinions or gut-feelings. Your team is focused and working toward a common goal. You’re empowered to push the envelope and try bold new ideas. The result – your organization is stronger, smarter, and doing more good.

Now that you understand the basics of Google Analytics, its time to use all the data we have at our disposal into actionable insights. Dive deeper with this advanced Google Analytics training to find the buried treasure in your data: the gems that will inform your strategy to drive greater impact both online and off. Learn how to tell a story with you data to better communicate that impact with your donors, supporters, board, and employees. Start building a data culture at your organization.

Takeaways

  1. A framework that will drive innovation within your organization.
  2. 
A method for answering the question: how do we measure our impact?
  3. Next level event and goal configuration to track your KPIs
  4. Data storytelling technique to communicate your impact