Going Beyond Boosted Posts: How to build, manage, and track a Facebook Ad Campaign

Facebook has over 1.8 billion users (and growing), but organic reach continues to decline. In order to get your organization in front of 100,000+ more people, you have to pay to play. How do you know if your campaign is actually making an impact? Presented on April 18, 2017 by Digital Strategy Whaler Julie Leary, watch today and get all the skills you need to build, manage, and track a successful Facebook advertising campaign. Trust her: she’s spent over $3 million dollars in digital advertising for nonprofits.

You’ll learn

  • How to devise a Facebook Advertising strategy
  • The ins and outs of demographic and interest targeting to reach your target audience
  • Best practices for executing ads that get results