NPCC 2018 Resources

We hope you enjoyed Whole Whale’s training on How to Pick and Report Meaningful Metrics for your Organization. Below you’ll find an extensive list of all slides, tools, articles, and books we referenced during our presentation. We hope you find them helpful and reach out to us with any more questions, we’d love to hear from you!


The Slides

You can view the entire presentation deck here.

Whole Whale Articles

Marketing Funnel Basics: How to Measure Digital Marketing Impact for Nonprofits

Simple Guide to Measuring Nonprofit Impact 

What is Google Analytics? And Why Should I Care? 

Non-Coder Tools

Types of charts



Google Data Studio

Microsoft Excel




Coder Tools

Data-Driven Documents



The Visual Display of Quantitative Information by Edward R. Tufte

The Function Art: An Introduction to Information Graphics and Visualization by Alberto Cairo

Leap of Reason: Managing to Outcomes in an Era of Scarcity by Mario Morino

Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg