We hope you enjoyed Whole Whale’s training on How to Pick and Report Meaningful Metrics for your Organization. Below you’ll find an extensive list of all slides, tools, articles, and books we referenced during our presentation. We hope you find them helpful and reach out to us with any more questions, we’d love to hear from you!
You can view the entire presentation deck here.
Whole Whale Articles
Marketing Funnel Basics: How to Measure Digital Marketing Impact for Nonprofits
Simple Guide to Measuring Nonprofit Impact
What is Google Analytics? And Why Should I Care?
The Visual Display of Quantitative Information by Edward R. Tufte
The Function Art: An Introduction to Information Graphics and Visualization by Alberto Cairo
Leap of Reason: Managing to Outcomes in an Era of Scarcity by Mario Morino
Smarter Faster Better: The Transformative Power of Real Productivity by Charles Duhigg