265: (news) Climate on the Agenda & Nonprofit Ad Spending Study

Climate Takes Center Stage At COP26 Summit In Glasgow

The world’s attention is focused on Glasgow this week as the global COP26 climate conference begins. With world leaders like Joe Biden and Narendra Modi in attendance, the summit will again push collective climate action to the forefront of a global conversation about sustainability. The summit, which has drawn lots of attention including from grassroots activists, is seen by many as a follow-up to the previous meeting of this scale held in Paris. This summit represents one of the rare instances where nations, NGOs, and International Organizations meet to collectively debate the next steps for addressing the climate emergency. Notably absent are the leaders of China and Russia, two of the top four climate emissions emitters.

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The 2021 Nonprofit Advertising Benchmark Study: $12k is the mean

Certified B Corps digital agency Whole Whale, the creators of this fine newsletter, have released a nonprofit advertising study designed to give nonprofit communication professionals a look into broader trends in how the industry approaches digital advertising. Based on data from over 7,100 organizations, the study includes advertising insights broken down by an organization’s age, size, type, and number of employees. The report is publicly available for free, and the dashboard plus raw data is available for purchase. This study is a partnership between Whole Whale and Cause IQ, the leading nonprofit data platform, and the data sampled are representative of the organizations that fit the study criteria.

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