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Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. Two key concepts in GA4 are “source” and “medium,” which provide valuable insights into where your traffic originates and how it reaches your site. In this article, we’ll dive into what these terms mean and why they matter for your website’s… Read more »
Video guide to finding campaign data in Google Analytics.
Connecting analytics tools to your website and social channels turn data into valuable insights, improving the way nonprofits get to know their followers and their user behaviors, and from there plan for the future in a way that makes the most out of their time and resources. At first glance, your raw data can look… Read more »
Take it from Jennifer Pahlka, the Founder and Executive Director of Code for America: “Our ability to do great things with data will make a real difference in every aspect of our lives.” Big Data is revolutionizing the way we live, communicate and do business. However, harnessing the full power of Big Data has only… Read more »
Google Tag Manager is the go-to tool for configuring custom event tracking in Google Analytics. If you don’t know much about GTM, this tutorial can get you up to speed. If you’re familiar with GTM but can’t decide what to track, check out our 8 GTM events for nonprofits, but here we want to focus on the Google timer. Here’s… Read more »
Using data to track performance of your fundraising strategy is crucial to success. If you don’t analyze your donor metrics, it’s like you’re speeding down the highway without a glance at the odometer. Measuring donor metrics helps you gauge the success of your marketing efforts and informs donor segmentation. Many nonprofits treat all donors the… Read more »
Video guide to using campaign tags for Google Analytics.
Learn how to get the most out of your Google Analytics goals.
Boy meets girl. They go on one date. They fall in love. They live happily ever after.Wait a minute, it’s not usually that simple. How many people actually say “I love you” on the first date? According to one survey, it takes a couple an average of 14 dates before they speak those three words.… Read more »
Please pardon me while I try to marry religion and science. Christians have a set of ethics they abide by, and I think we data scientists should as well. Though I can’t threaten you with fiery pits of hell, I will warn you that if you commit these sins you’ll probably end up *gasp* wrong.… Read more »
