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At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages, or have never been faced with the need… Read more »
We love it when major platforms change up the rules and create opportunities for nonprofits to experiment with increasing their reach. The 2013 addition of hashtags on Facebook was one of those moments, and since then the social network has been fostering more engagement through that ubiquitous sign formerly known as the pound key (#throwbackthursday).… Read more »
No gifts please — just donations. More and more Facebook users are using their birthdays (and the notifications they catalyze ) as an opportunity to fundraise for their favorite organizations. What better way to share your favorite cause and receive a “gift” from far off family and friends? For the birthday-haver, it’s as easy as… Read more »
There’s no debating that Facebook has become one of the most powerful tools available for digital advertisers, and that holds true for nonprofits and social good organizations. However, there’s little point to advertising or spending energy on Facebook if you have no way of tracking how users interact with your content or, more importantly, whether… Read more »
With over 8 billion views every day, Facebook Video shows no signs of slowing down. So how can you capture some of that attention for your organization? Chances are you may be able to get more if you’re making one of these 3 most common Facebook Video mistakes. Read on to find out what they are,… Read more »
Facebook donations now allow qualifying nonprofits to fundraise from their supporters on one of the world’s most popular websites for a 0% processing fee with the Facebook Donate button (as of Giving Tuesday 2017, Facebook stopped collecting fees for donations processed on-platform). Let’s talk about what the Facebook Donate button is, the 2 different types of… Read more »
Understand the basics of FB Instant articles and what the upside/pitfalls might be.
