At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages, or have never been faced with the need to make one. If you’re a nonprofit with some awesome social impact goals, then you probably do have the need for a Facebook Page. If you already have a profile with followers or information that’s tied to your organization, then luckily you don’t have to start from scratch. Check out our step-by-step guide below on how to convert a Facebook profile into a Page.
Why would I need to convert a Facebook profile into a Page?
Well, first of all, it’s breaking the Facebook terms of service to use a profile to represent anything other than yourself (i.e., your nonprofit). If you use a personal profile to represent a business and don’t convert it into a Facebook Page instead, you could permanently lose access to your account.
There are also a ton of perks to creating a Facebook Page for your organization: If you convert your Facebook profile into a Page, you’ll have access to Facebook Insights (yay for useful data!), have the chance to share admin access with your colleagues, and be able to create Facebook ads. Even if you’re comfortable with the layout of your profile, a Facebook Page is definitely the better tool for your organization.
How to convert a profile into a Page
Convinced? Good! Take the following steps to convert your Facebook profile into a Page (note that you must be logged in to your Facebook account):
- Go to Create a Facebook Page Base on Your Profile
- Click “Get Started”
- Follow the on-screen instructions — you will choose the correct categories for your Page, and decide which of your friends, photos, and videos you want to retain
- Review your choices
- Look at the “Publish Page when done” setting — turn this setting “off” if you do not want your Page to publish automatically once converted
- Check your privacy settings
- Enjoy your new Facebook Page!
You will have both a Facebook profile and a Facebook Page after conversion. Based on your selections, your new Page will have the ability to retain:
- Your profile picture, cover photo, and name from your profile
- Your friends (as Page likes and Page followers), selected at your discretion
- Your photos and videos (profile views and other metrics do NOT transfer)
- Your verified status
Converting your Facebook profile into a Page is something that you shouldn’t sweat. Once you’ve followed these easy conversion instructions, you’ll be on your way to a better social media strategy and more connections with your customers and supporters.
Social Media for Social Impact
Become your own social media marketing expert!
After upgrading your Profile to a page
The full power of targeting your actual audience with ads is now possible with Facebook ads. We recommend using a Business.facebook.com account connected to your profile to do this!
Want to take your nonprofit’s Facebook presence to the next level? Discover how to win at Facebook advertising, learn the do’s and don’ts of Facebook fundraising, and check out our other resources on managing social media. Don’t forget to share your own Facebook tips and tricks with us @WholeWhale!