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If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits, then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. The most recent update to Google Ads (including… Read more »
There’s a lot of information out there for nonprofits using the Google Ad Grant. You’ve got the basics covered — how to apply, how to set up campaigns and ad groups, even how to find great keywords. You know all about important policy requirements and how to maintain compliance over time with account audits and… Read more »
Digital advertising is a key component to increasing your organization’s digital presence, meeting potential supporters, and driving meaningful impact. At Whole Whale, we’ve helped nonprofits of all shapes and stripes stretch their resources to generate high returns on investment, advertising across multiple digital platforms. The 2 largest online advertising platforms in the United States are… Read more »
Like millions of other people on the internet, we’re constantly searching for answers to questions on Google — an average 63,000 searches per second. Often the first thing we see above the organic content that Google deems to be the most accessible and relevant to our search queries is a selection of URLs that are… Read more »
The nonprofit world knows a deal when they see it, and the free $10,000 a month Google offers to qualifying organizations as part of the Google Ad Grant is a surefire deal. But there may still be reason to invest in the paid version of Google Ads. Nonprofits with the Google Ad Grant can have… Read more »
So you’ve got the Google Ad Grant (great!), and you’re setting up your first campaign. Once you’ve organized your Google Ads campaign settings and outlined your ad groups, you’ll need to add Google Ads keywords, another important factor in your ads’ ability to capture user interest and create impact. When we talk about a keyword… Read more »
If you’ve come to this page, you’re probably trying to figure out how to better advertise on Google. Welcome! We know it can be hard work, and at times an endless lexicon of new vocabulary. This comprehensive Google Ads Glossary can serve as your go-to guide when you’re navigating the waters of Google Ads terminology.… Read more »
Logging into your Google Ad Grant account for the first time can be overwhelming in terms of, well, new terms. What’s a campaign vs. an ad group? Are ads themselves different from ad groups? And how do keywords fit in? Take a deep breath, it’s all going to be okay. We’ve put together resources that break… Read more »
It’s no secret that we love the Google Ad grant platform and the many ways in which it can help nonprofits to drive meaningful impact. Getting the Google Ad Grant for Nonprofits is an amazing first step, but now you might be wondering how on earth to set it up. Let’s take it one step… Read more »
