The everything guide to PII: What does it know? Does it know things? Let’s find out.
No, we didn’t misspell pi (or pie, mmm). PII stands for “Personally Identifiable Information” and this kind of information is something that your Google Analytics property could be recording right at this very moment. You want to gain insight as to who is interacting with your website, but using PII is not the way to… Read more »