Faster, Better, Stronger: 6 Great Web Optimization Tools For Nonprofits

If you were looking for the best web optimization tools out there, you’ve come to the right place. In this training video we list tools which all help you reach your organizational goals, one way or another. Our advice? Test all of them out if you can, to see what works best. Most of them have free trial versions, so don’t wait, and get to it!


Price: $9 – $99/month
Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website. The heatmap is a visualization of where your visitors are clicking. The brighter the area, the more popular it is. The darker the area, the less popular it is. As a specific area of your site gets more clicks, its color on the heatmap will change.


Price: $9 – $400/month
As stated on the Optimizely website, Optimizely is the #1 website optimization platform in the world. This wonderful tool helps you with A/B testing. A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. You simply show visitors two versions of the same page and let them determine the winner.


Price: Free – $200/month
New Relic gives you absolutely everything you need to know about site speed performance, and as you know, site speed is crucial. This tool offers a performance management solution enabling developers to diagnose and fix application performance problems in real time.


Price: $99/month
You all know how important organic traffic is to your site, right? Then there is absolutely no reason why you shouldn’t be using this. This is – hands down – the best tool for tracking SEO terms and keywords, that will help you reach a broader audience.


Price: Free – $95/month
The idea of this tool is to survey the users of your site. UserVoice allows you to hear exactly what your user has to say.


Price: $39/month
This tool tests your website for cross browser compability on real browsers. Browserstack gives you instant access to multiple desktop and mobile browsers.

Thank you for reading and watching our videos – we create these for free in the hopes that they find their way to the marketing and content creators at nonprofit organizations. Anything you can do to share these with the sector is deeply appreciated!