How to: Microsoft Clarity for Nonprofits (and why you should)

Introduction to Microsoft Clarity

Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Learn More

The Value Proposition for Nonprofits

Nonprofit organizations often operate on limited budgets and resources, making it crucial to maximize the impact of their digital strategies. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. Why Use Clarity

Key Features to Leverage

Clarity comes packed with features designed to provide deep insights into user behavior. Session Recordings allow you to observe how users navigate your site, offering a window into their preferences and pain points. Heatmaps provide a visual representation of user clicks and scrolls, helping you identify areas that attract the most attention. The tool also employs Machine Learning algorithms to offer actionable insights, taking the guesswork out of website optimization. Supported Features

Security and Compliance

Data security is a paramount concern for any organization. Clarity addresses this by being GDPR-compliant, ensuring that the data you collect is secure and handled responsibly. Data Security

Getting Started

Setting up Microsoft Clarity is straightforward. Organizations need to sign up for an account and install a tracking code on their website. Once this is done, you can immediately start collecting and analyzing data to make informed decisions for your nonprofit. How to Sign Up

  1. Go to and select Sign up.

  1. Choose a sign-up method and follow the steps on the screen.
  1. On successful sign-in, you can view the Projects page.

Try Demo

To further leverage the capabilities of Microsoft Clarity, you may consider integrating it with other analytics platforms like Google Analytics. Additionally, exploring case studies can provide real-world examples of how Clarity has been effectively used in a nonprofit setting. Additional Resources

Should I use Microsoft Clarity and Google Analytics? 

FeatureMicrosoft ClarityGoogle Analytics 4
FocusUser behavior analyticsWebsite traffic analytics
Key featuresSession replays, heatmaps, insightsTraffic sources, pageviews, conversions, ecommerce tracking, custom reports
PricingFreeFree and paid plans
Ease of useEasy to use and understandMore complex to learn and use
Integration with other toolsIntegrates with Google Analytics and other Microsoft productsIntegrates with a wide range of third-party tools

Additional notes:

  • Microsoft Clarity is a newer tool than Google Analytics, and it is still under development. However, it has already become a popular choice for user behavior analytics, thanks to its simple interface and powerful features.
  • Google Analytics 4 is the most popular website traffic analytics tool in the world. It offers a wide range of features and reports, but it can be more complex to learn and use than Microsoft Clarity.
  • Both Microsoft Clarity and Google Analytics offer free plans.

Which tool is right for you?

If you are looking for a user behavior analytics tool that is easy to use and affordable, Microsoft Clarity is a good option. If you need a more powerful website traffic analytics tool with a wider range of features and reports, Google Analytics is a good choice.

Whole Whale Recommendation:

We recommend using both Microsoft Clarity and Google Analytics together. Microsoft Clarity can help you understand how users are interacting with your website, while Google Analytics can help you track your website traffic and conversions.