Tutorial Summary

Students: 100 | Length: 1 hour

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Email marketing offers the highest potential ROI across marketing channels and drove in 13% of revenue for nonprofits in 2018. See greater return by increasing your list of interested subscribers. Check out our tutorial to learn the latest strategies for lead generation that you can implement before your next fundraising appeal.

On this tutorial hosted by Content Marketing Manager Rachel Clemens, you will learn best practices for:

• Growing your list responsibly
• Adding more signups across your site, including pop-ups
• A/B testing forms
• Running lead generation ads
• Measuring success