A lifelong writer and lover of stories, Rachel is fascinated by the power that words have to connect, energize, and organize people and communities. She believes that digital storytelling is a crucial aspect of increasing the reach of nonprofits, and she uses her communication skills to amplify the important voices of her social impact clients.
A member of the Whole Whale team since 2017, Rachel has impacted clients as both an account lead and SEO specialist over her career; her SEO and content marketing strategies have supported the online visibility and audience growth of organizations such as ETR, End Sepsis, and the California Healthcare Foundation, among others. Her search marketing expertise extends into the realm of search advertising, and she has managed over $1 million in Google Ad Grant spend for nonprofit clients. Now a part of Whole Whale’s senior leadership team, Rachel’s role has expanded to include HR and people management processes, including management of hiring, onboarding, and internal training.
Internally, Rachel manages Whole Whale’s site content and editorial calendar. She also co-authored Whole Whale’s e-book, The Simple Guide to Building an Awesome Internship Program, and contributed to the 2nd edition of Wiley’s Nonprofit Management 101. Rachel has led both virtual and in-person trainings on SEO, content marketing, the Google Ad Grant, and online fundraising. She has lectured at Columbia University, Baruch College, 501Tech, and Nonprofit New York, and has presented at the Ragan Communications Conference and New Jersey Nonprofit Conference. Rachel currently serves as an adjunct professor at Baruch College’s Marxe School of Public and International Affairs, where she co-leads the graduate course “Mobilizing Digital Communication for the Public Good” alongside her colleagues Nick Azulay and Megan Anhalt.
Before joining the Whole Whale team, Rachel studied English literature, creative writing, and global studies at Williams College. She earned her MFA in poetry from NYU.
In her spare time, Rachel enjoys exploring the Nashville music scene, reading all kinds of books, and eating pancakes.
