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Without a doubt, the key to growing your site traffic is content. Not only is content great for providing information to your website visitors, but you can leverage your written content for other channels too. You’ll always have something to share on your organic social channels or your e-newsletter, and you can always supplement your organic traffic with Google Ads.
Whether your editorial team is large or small, a content calendar is essential to plan, organize, and keep track of your team’s progress on content. It can be as simple or as complex as you need it to be. But the calendar’s most important role is to ensure that you’re publishing on a regular basis.
There are a few different ways to create a content calendar. You can use a spreadsheet program like Google Sheets or Microsoft Excel, or you can use a dedicated content calendar tool like Airtable. We love Google Sheets because it’s free, easily accessible by members of your organization and freelancers alike.
To help you get started, we’ve created a content calendar template for Google Sheets you can download for FREE.
With this template, you will be able to:
- Manage content deadlines
- Organize and plan your content ideas
- Keep track of your editorial team’s progress
- Consider target keywords for SEO and your key personas
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