Year-over-Year Insights Reporting with Google Analytics

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Tutorial Summary

Students: 175+ | Length: 1 hour

We often look back and reflect on what our personal successes and challenges were, but have you done the same for your organization’s website? Using Google Analytics, you can find data to measure the effectiveness of your digital strategy. But what is the important information, where do you find it, and how do you report it to your team in an engaging way? In this webinar hosted by Advertising Manager Ali Glazer, we will help you to conduct an analytics year in review insights report so you can answer these questions and set SMART (specific, measurable, achievable, realistic, and timely) goals for 2020.

Learn how to:

  • Prioritize what data is important to your organization
  • Find that data in Google Analytics
  • Use storytelling to craft a report that resonates with your coworkers, board, and/or constituents
  • Set SMART goals and actionable next steps based on your analysis