Ali leads Whole Whale’s Advertising and Analytics teams, helping nonprofits build, measure, and learn from campaigns towards the digital metrics that matter to most to their missions.
In her time at Whole Whale, Ali has spent over $1 million in ad dollars to drive impact through resource distribution, volunteer recruitment, and online community growth via digital advertising campaigns. Client work has included Greater Than AIDS, the Cancer Research Institute, Crisis Text Line, PJ Library, the Vilcek Foundation, and the National Stroke Association.
Certified in Google Analytics and Google Ads (Search, Display, and Video) Ali and has managed over $4 million of Google Ad Grant dollars, helping nonprofits reach and engage core audiences. She has successfully managed the Ad Grant and increased on and offline conversions for over a dozen nonprofits — in one instance increasing volunteer registrations by over 250% in just 3 months. She also trains clients and the nonprofit community on all things digital advertising and has presented at the Grantmakers in Health Fall Forum and lectured at Columbia University.
Beyond client services, Ali is interested in team management and dynamics as well as the workplace conditions that make humans happiest and most effective and manages our internal project tracking and sprint recap system. She co-authored Whole Whale’s ebook on internship management for nonprofits in an effort to get even more smart people into awesome organizations. Outside of Whole Whale, Ali spends most of her time talking about pop culture and reading in the park.