Content marketing is a free, time-honored way of increasing your audience and potential supporter base, but can very quickly become a time-suck without the data to drive results. We’ll look at how you can leverage website data to make effective (and time-saving) content choices — and ensure that your best content gets the readership it deserves. Because stories only matter if they’re heard.
Salsa and Whole Whale’s Account Strategist Olivia Marlowe-Giovetti present to you ways to interpret data gathered in your CRM and what story that data is telling you. During this webinar, we’ll answer questions like:
- What types of reports are most important for year-end
- How does end-of-year data prepare you for the coming year
- How much data is too much data
- How to craft the best message with better story-telling
- and which information to share with supporters
Hosted by Salsa on January 23rd at 2pm EST.