Olivia Marlowe-Giovetti is a Swiss Army knife of content, bringing 13 years’ of experience in communications to Whole Whale. Her work on the team combines her passion for digital content strategy with project management. She’s especially in her element when helping Whole Whale’s clients shape the way they talk about their work in order to increase reach and resonance.
Joining Whole Whale from the waters of classical music, Olivia previously worked with 21C Media Group as the Senior Manager of Digital and Creative Media. She handled online imaging, branding, and marketing for a roster of top-level classical musicians and performing artists (favorite projects: launching a new website for Plácido Domingo and coordinating a fundraiser to benefit the UNHCR on behalf of tenor Rolando Villazón). Prior to 21C, Olivia coordinated logistics for the New York Philharmonic’s Spring 2013 tour of Europe while also managing its social media platforms — increasing Facebook engagement by 385% over a six-month period and creating one truly awful-wonderful set of punny composer valentines. As a journalist, she served on Time Out New York’s editorial staff and was a blogger/host for WQXR and New Sounds (formerly Q2 Music). Her writings have also appeared in the Washington Post, Paper, NPR, VAN, and Gramophone.
At Whole Whale, Olivia works on SEO and content strategies for clients including the Stanford Social Innovation Review, Crisis Text Line, Idealist, Concern Worldwide U.S., the Lung Cancer Foundation of America, the Peter G. Peterson Foundation, and PJ Library. Internally, she oversees Whole Whale’s content strategy and copyediting (#TeamOxfordComma) and has put her past in radio to good use with Whole Whale’s podcast (here’s her favorite episode).
Olivia presented at the Independent Sector’s Upswell 2018 and has led workshops and lectures with Columbia University, Bard College, the Nonprofit Coordinating Committee of New York, the Center for Court Innovation, Chamber Music America, and Columbia University. She also co-hosted Whole Whale University’s Udemy course on content marketing to drive social impact and has also led several WWU Live webinars helping train hundreds of nonprofits. She is certified in Google Analytics, Google Ads, and UX.
The granddaughter of a Syrian refugee, Olivia is passionate about causes that support immigration and refugee rights and civil defense in the Middle East. Her studies have taken her to Moscow, Rome, and London. She’s also completed post-graduate work in Divinity Studies and is a certified meditation teacher, and interweaves her loves of practice and digital content on The Meditation of Art.