Facebook Advertising 101: Using Insights + Analytics to Inform your Strategy with TechSoup

In partnership with TechSoup and hosted by Digital Advertising Whaler Alison Glazer

Facebook Insights provides neat visualizations of your audience and how well they are engaged. You can track the growth of your fan base and analyze which posts are getting people talking. It’s all really pretty. But with the wealth of data available, it becomes easy to forget about one very, very important thing: context. In this webinar we will walk you through how to use Facebook insights and analytics to inform your organic and paid strategies. Are you targeting the right audiences? What content are they engaging with most? What are our competitors posting? Plus, learn how to optimize Facebook pixel to get data on how your followers interact with your website. You’ll walk away knowing how to find this data, and how to use it to devise a sophisticated Facebook advertising strategy.


  • How to find user data in Facebook Insights and Analytics
  • How to set up and optimize the Facebook Pixel
  • What data and reports matter
  • How to devise a Facebook campaign based on your analysis


Get the bundle – this course plus Facebook Ads 201: How to Build, Manage, and Optimize your ads – here.