Google Analytics Office Hour

Whether you are a novice in Google Analytics or an experienced analyst trying to wrap your head around Google Analytics 4, we’d like to invite you to join our Google Analytics office hour. This will be an opportunity to get hands-on experience alongside Whole Whale’s analytics experts. 

This webinar is best for those who already have Google Analytics set up.


Christina Lu, Analytics Manager

At Whole Whale, Christina has helped over 20+ nonprofit clients better understand their supporters online. Using tools like Google Analytics and Google Data Studio, Christina takes an abundance of web data and sifts it through a digital sieve to extract useful stories that guide successful marketing plans. Before working in web analytics, Christina spent two years in the arts nonprofit space promoting scientific discourse with the Imagine Science Film Festival.

Data Engineering Manager, Whole Whale

As Data Engineering Manager, Axel provides technical direction for planning data structure and setting up custom tracking for clients. He is always working to find better ways to develop for good. Axel is the developer behind Whole Whale’s products such as Lighthouse and Whole Whale University.

Taj Richards

Technical Analyst, Whole Whale

Taj joined the Whole Whale team in March 2021 as a Technical Analyst. Since then Taj has helped great organizations like Donate Life America,, The JED Foundation, The Giving Block and Love146 leverage their web data through complex analytics setup, frequent reporting, as well as  user experience and conversion rate optimization (UX/CRO). When not working on client projects, Taj lends his expertise to Whole Whale’s educational platform, Whole Whale University. Taj is excited to continue working in the nonprofit marketing sector to help  organizations increase their impact in improving and revitalizing communities like the one he grew up in as a child and adolescent.