A strong digital content strategy requires more than great storytelling skills — these days, editorial teams need to make sure their online content is optimized for search engines, too. SEO (search engine optimization) strategies can come across as technical or intimidating, but they don’t have to be. It’s possible to write content that works for both humans and Google robots, without sacrificing any quality in your work. SEO and content marketing strategies can be especially valuable for nonprofit organizations who need to make the most of low-cost digital marketing opportunities (because they’re free!).
Join Whole Whale SEO experts Koby Langner and Rachel Clemens for a discussion about the role of SEO in your nonprofit content strategy. In this webinar, you’ll learn how to:
- Find actionable insights from search and Organic traffic data
- Incorporate SEO best practices into your existing content strategies
- Leverage an SEO-driven editorial calendar at your organization
Sign up now — the recording and deck will be shared with all registrants.
SPEAKERS
Senior Manager, Head of Content Marketing
Rachel serves as account manager for a number of Whole Whale’s nonprofit and social impact clients , specializing in search engine optimization (SEO) and content marketing projects, in addition to supporting client email marketing and digital advertising campaigns. Rachel is certified in Google Analytics and Google Ads, and has managed over $1 million in Google Ad Grant spend for nonprofit clients. Her creative fingerprints can be found across Whole Whale’s work with Power Poetry, Prizeo, Charitybuzz, World Animal Protection, JustFix.nyc, Donate Life America, The JED Foundation, AFS-USA, and more.
A lifelong writer and lover of stories, Rachel is fascinated by the power that words have to connect, energize, and organize people around the world. She believes that digital storytelling is a crucial aspect of increasing the reach of nonprofits, and she uses her communication skills to amplify the important voices of her clients.
Internally, Rachel manages Whole Whale’s site content and editorial calendar. She also co-authored Whole Whale’s e-book, The Simple Guide to Building an Awesome Internship Program, and contributed to the 2nd edition of Wiley’s Nonprofit Management 101. Rachel enjoys supporting NYC-area nonprofit learning through WWULive events, and has led both virtual and in-person trainings on SEO, content marketing, the Google Ad Grant, and online fundraising. She has lectured at Columbia University, Baruch College, 501Tech, and Nonprofit New York, and has presented at the Ragan Communications Conference and New Jersey Nonprofit Conference.
Before joining the Whole Whale team as a content intern, Rachel studied English literature, creative writing, and global studies at Williams College. She’s currently an MFA candidate in New York University’s low-residency creative writing program.
In her spare time, Rachel enjoys running, going to concerts, reading all kinds of books, and eating pancakes.
SEO Manager
Specializing in data analytics, content strategy, and search engine optimization (SEO), Koby is a Nashville-based digital marketer who helps nonprofits broaden awareness and reach more supporters. Koby has worked with technology companies and impact organizations like Kindful, Bloomerang, Civic Design Center, Habitat for Humanity, The Giving Block, The Peter G. Peterson Foundation, Great Believer, and Love146.
He has completed courses on inbound marketing strategy, website information architecture, and data analytics. He’s certified in the Google Analytics Individual Certification and Moz Technical SEO Certification.
Koby lives in Nashville, TN, home of his alma mater, Belmont University. He’s an Enneagram 6, Myers-Briggs ISTJ, DISC Stabilizer, and Zodiac cancer. He has defended an academic thesis on gentrification and actively participates in community organizing events and efforts for more equitable design, zoning, housing, environmental, and transportation policies. When he’s not a digital marketer, Koby enjoys neighborhood walks, exploring Nashville’s coffee shops and breweries, visiting art exhibits, reading this month’s Poetry Magazine, and working on home projects.