The need to recruit volunteers for nonprofits is never-ending, as retaining every volunteer is just not feasible. People move away, experience life changes, or simply lose interest over time. While this turnover is natural, it doesn’t mean nonprofits should abandon recruitment efforts. Many struggle to attract volunteers because they aren’t tapping into creative strategies.
Here are ten creative ways that nonprofits can start recruiting volunteers:
1. Create a Volunteer Position Wish List
Develop a wish list of the types of positions you’d like to fill. This helps you specify the skills and traits you’re seeking in volunteers. Sharing this list with potential recruits gives them a clear idea if they’re a good fit for your organization. You can also target your recruitment efforts based on this list; for instance, if you need someone with social media skills, focus your outreach on those platforms.
2. Get Personalized Volunteer Recommendations
Ask people in your network for personalized recommendations of others who might be interested in volunteering. This is a targeted and efficient way to get new recruits. When you receive recommendations, reach out directly and invite them to apply or attend an upcoming event.
3. Develop an Online Volunteer Portal
Create an online volunteer portal where potential volunteers can learn about opportunities and apply online. This simplifies the process for them and helps you manage applications in one place. Start with a basic website or landing page listing available positions and application instructions.
4. Create a Volunteer Recruitment Video
Engage potential volunteers with a recruitment video showcasing your nonprofit and the impact of volunteer work. The video should be high-quality but not overly polished, providing an authentic behind-the-scenes look. Share it on your website, social media, and with your network.
5. Reach out to Local Businesses
Contact local businesses to see if they would sponsor a volunteer day or donate supplies. This not only involves businesses in community outreach but also gives them positive publicity. Explain how their contribution benefits your nonprofit and the community.
6. Host a Volunteer Open House
Organize an open house where potential volunteers can learn about your organization and ways to get involved. Provide informational materials and have staff available to answer questions. Promote the event through social media, flyers, and word-of-mouth.
7. Speak at Local Events
Increase awareness by speaking at local events like school assemblies, community meetings, and career fairs. Mention your volunteer opportunities and how people can get involved, connecting with potential volunteers face-to-face.
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Volunteer Tools Bundle
Build volunteer relationships, create new opportunities for existing supporters, and develop a donor pipeline.
8. Develop a Social Media Strategy
Use social media to promote your volunteer opportunities. Create a strategy with clear goals, a target audience, and key messages. Post engaging content regularly and interact with those who express interest in volunteering.
9. Run a Volunteer Promotion
Excite potential volunteers by running a promotion where they can win prizes for their time or services. This generates interest and enthusiasm. Choose appealing prizes and promote the contest through social media and other channels.
10. Get Creative in your volunteer posts
Differentiate your volunteer opportunities with creative and engaging posts. Highlight the nonprofit’s personality and think outside the box to resonate with your audience.
Nonprofits can boost their volunteer recruitment by thinking creatively. Methods like creating a volunteer position wish list, getting personalized recommendations, developing an online portal, and reaching out to local businesses can make a big difference.
How to write a good Volunteer Post
All effective volunteer postings share these seven elements:
- Clear reasons why the volunteer work matters.
- Concise descriptions of the opportunity.
- Specific required skills or qualifications.
- Detailed time commitment explanations.
- An overview of the organization’s mission, vision, and values.
- Links to more information and application resources.
- A “what’s in it for me” (WIFM) section to highlight benefits for the volunteer, such as meeting new people, working for a cause, free lunches, or learning new skills.