Ever wonder how mobile use is overtaking desktop? The following 4 stats will give you a good taste of current mobile trends and benchmarks as of Winter 2017.
1. Over 50% of Web Traffic is Mobile
A recent Marketing Land report showed that 56% of internet traffic is mobile traffic. With 80% of internet users owning a smartphone, this number is projected to increase in 2017.
2. Mobile Users access the web for an average of 3 hours/day
Mobile users are purpose driven, start early (over 50% of smartphone users grab their smartphone immediately after waking up) and access the web for 0.4 hours longer than they do on their desktop devices.
Source: KPCB mobile technology trends by Mary Meeker
3. 34% of subscribers only use mobile devices to read emails
According to an Informz report, over a third of all email subscribers across industries use mobile devices to open emails. It is no wonder that the increase in mobile opens has grown by 180% in the last three years. Make sure that your email template, visuals, and buttons are all mobile friendly to drive this traffic to convert on your site.
4. Mobile conversion rates are up 64% compared to desktops
Based on a recent CMS report, mobile traffic conversion rates are up, largely due to users having a specific intention when they reach for their phone. A crucial factor for driving conversions on your mobile site is speed and ease. It is crucial for the mobile experience to be friendly and fast. 57% of users say they won’t recommend a business with a poorly designed mobile site.
Check out the CMS Report for the full infographic.
Moving from “Nice” to Necessary
Having mobile in mind for site development and digital communication strategy has moved from a ‘it would be nice if’ to a ‘wow we really need this’. These benchmarks are just small windows into the way that mobile is changing user behavior. This is especially important for nonprofits that must plan tech costs well into the future in a rapidly changing landscape.
As users on mobile behave differently than those on desktop it is important to develop diverse tactics and strategies for this demographic. If your site isn’t monitoring its mobile behavior, and how much a non-optimized mobile experience might be hurting you, now would be a great time to begin. You can start off with this guide on using a custom mobile dashboard for Google Analytics.