Managing multiple social media accounts can be quite a challenge, especially for small teams that may find it stressful to keep up with content creation and posting schedules. Fortunately, there are several social media management tools that can make this task much simpler. Here are our top picks to help you manage different accounts effortlessly.
Social media is an important aspect of growing a digital audience for your nonprofit.Click To Tweet1. Sprout Social
Sprout Social is an all-in-one tool for those looking to dive deep into social media analytics, schedule posts across various platforms, and monitor engagement. It provides extensive analytics beyond what Facebook, Twitter, and Instagram offer, letting you track keywords, hashtags, and influencers, and build custom dashboards. Sprout Social integrates with major social platforms like Facebook, Instagram, Twitter, LinkedIn, and Google+, along with systems like Bitly and Google Analytics.
Pricing: Starts at $199 per month, with a 30-day free trial available.
2. Hootsuite
Hootsuite is ideal for streamlining post scheduling, content curation, and social listening. This tool supports multi-platform post scheduling, content storage, and monitoring social conversations by keyword, hashtag, and location, even in multiple languages. It works with all major social networks and integrates with platforms like Salesforce and MailChimp.
Pricing: Subscriptions start at $99 per month, with a 30-day free trial and nonprofit discounts.
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3. Later
Previously known as Latergram, Later focuses on organizing visuals for social campaigns. It allows you to schedule posts for Instagram, Pinterest, Facebook, and Twitter, bulk-upload photos, search and repost content, and track Instagram analytics.
Pricing: Free for limited use, with advanced features available in plans ranging from $25 to $200 per month. Nonprofits can get a 50% discount on the Premium plan.
4. Buffer
Buffer offers not only post scheduling across multiple social channels but also an in-platform image creator, video and gif uploader, and analytics reports. It supports major platforms like Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest.
Pricing: Free option with limited features, with paid plans starting at $6 per month and a 50% discount for nonprofits.
5. Canva
Canva is a user-friendly graphic design program that helps you create professional-looking graphics and presentations, with no design experience needed. It offers a vast library of themes, graphics, icons, and fonts, and allows you to save your designs for recurring use.
Pricing: Basic Canva is free, with advanced features starting at $15 per user per month. Nonprofits can get free account subscriptions.
6. AgoraPulse
AgoraPulse is a straightforward tool for scheduling, editing, and monitoring social media posts. It supports major networks like Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube, and offers comprehensive engagement tracking.
Pricing: Starts at $69 per month, with a free trial and nonprofit discounts available.
7. BuzzSumo
BuzzSumo excels at content and influencer identification. It provides insights into content performance, influencer identification, content alerts, and competitor analysis, making it great for A/B testing and understanding what works best for your audience.
Pricing: Starts at $199 per month, with substantial discounts for nonprofit subscriptions to BuzzSumo Pro.
Leveraging social media is crucial for growing your nonprofit’s digital presence. Take advantage of the free trials and explore these platforms to find the best fit for your needs. These tools are trusted and recommended by Whole Whale, and we hope they help your nonprofit thrive!
Have any other social media tools your nonprofit loves? Let us know! Tweet us @WholeWhale.