Navigating the New Data Landscape: Leveraging First-Party Data for Personalized Storytelling

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Webinar Summary

The digital marketing world is undergoing seismic changes. With the recent Apple privacy updates, Universal Analytics’ sunset, and the diminishing reliability of third-party data, marketers find themselves at a turning point. Review this recorded webinar to understand how these shifts are redefining the data landscape and what it means for your storytelling strategies. This webinar will cover:

  • Decoding the recent privacy changes: The implications of the latest privacy adjustments, how these changes are eroding the availability of third-party data, and what the sunset of Universal Analytics signifies for marketers.
  • First-party data – your strongest asset: Learn why first-party data is becoming increasingly critical and how you can leverage it to fuel personalized storytelling effectively and ethically.
  • Personalizing in a data-limited era:  Explore strategies for harnessing existing data for effective personalization, while respecting user privacy.

Whether you’re a seasoned marketer looking to stay ahead of the curve or a small nonprofit trying to make the most of your data, this webinar offers crucial insights and practical takeaways to help you navigate this new terrain. 

This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.


Isabelle Brauer

Senior Strategy Manager

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

As Senior Strategy Manager, Isabelle helps her fellow Whalers to provide best-in-class digital marketing services to her clients. She specializes in helping clients actualize their missions and maximize impact through digital campaigns and online fundraising. Isabelle is passionate about education and sharing data-driven fundraising insights; she has spoken on nonprofit marketing strategies at AFP ICON, the Bridge to Integrated Marketing Conference, and Whole Whale’s very own WWULive events. Since joining the Whole Whale team, Isabelle has managed accounts, led webinars, and developed multichannel fundraising strategies for a number of clients, including the Great Barrier Reef Foundation, Fight Colorectal Cancer, and Scratch Foundation.