Is your nonprofit gaining traction through your website? Does your online presence encourage active and loyal donors? Are you meeting your supporters where they’re searching? Do you truly stand out online compared to other organizations?
Join us and our partners from Classy for an upcoming webinar on May 24 at 1 p.m. ET to learn how you can best leverage search engine optimization (SEO) as well as content marketing best practices, web data, and technology to increase the impact and success of your nonprofit.
You’ll learn to:
- Gauge and improve your organization’s search engine optimization (SEO) to gain online visibility.
- Understand the intricacies of Google and other search engines to get found quicker and more easily online.
- Leverage technology and data to discover what content your audience is most interested in hearing about.
Senior Manager, Head of Content Marketing
A lifelong writer and lover of stories, Rachel is fascinated by the power that words have to connect, energize, and organize people around the world. She believes that digital storytelling is a crucial aspect of increasing the reach of nonprofits, and she uses her communication skills to amplify the important voices of her clients.
Rachel has provided account management, search engine optimization (SEO), and content marketing support to a number of Whole Whale’s social impact clients— she is certified in Google Analytics and Google Ads, and has managed over $1 million in Google Ad Grant spend for nonprofit clients. Her creative fingerprints can be found across Whole Whale’s work with Power Poetry, Prizeo, Charitybuzz, World Animal Protection, JustFix.nyc, Donate Life America, The JED Foundation, AFS-USA, and more.
Internally, Rachel manages Whole Whale’s site content and editorial calendar. She also co-authored Whole Whale’s e-book, The Simple Guide to Building an Awesome Internship Program, and contributed to the 2nd edition of Wiley’s Nonprofit Management 101. Rachel enjoys supporting nonprofit learning through WWULive events, and has led both virtual and in-person trainings on SEO, content marketing, the Google Ad Grant, and online fundraising. She has lectured at Columbia University, Baruch College, 501Tech, and Nonprofit New York, and has presented at the Ragan Communications Conference and New Jersey Nonprofit Conference.
Before joining the Whole Whale team, Rachel studied English literature, creative writing, and global studies at Williams College. She holds an MFA in poetry from New York University’s low-residency creative writing program.