21NTC: Using Dashboards for Real-time Campaign Monitoring and Decision-making

Thanks for attending our session, Using Dashboards for Real-time Campaign Monitoring and Decision-making, at 21NTC! Here you’ll find the deck and additional resources from the presentation.

What we covered

Dashboards have the potential to revolutionize how your organization monitors, visualizes, and reports data-especially when running complex omni-channel campaigns.

We’ll show you how to find the digital metrics that matter to your organization’s mission-driven impact campaign, and how to use simple, user-friendly dashboards to monitor current campaigns and inform future ones. Data is most meaningful when it can tell useful stories for a variety of stakeholders. Easily visualize campaign data to help your team maximize its digital impact with a template to get you started!

We’ll also reveal how PRX used simple custom dashboards before, during, and after its large, multi-channel campaign to inform each step of their marketing strategy. Using a discovery dashboard, they were able to synthesize past campaign data into compelling, actionable insights that further solidified future strategies. Then, a real-time campaign monitoring dashboard allowed them to monitor progress and make informed decisions using live data.

Learning Outcomes

  • How to use dashboards for investigative data discovery and informed campaign planning
  • Identify the different ways dashboards can be used by a nonprofit to measure and optimize campaign performance in real-time
  • Understand the core metrics that should be the focus of a campaign-specific dashboard

View the deck

By Whole Whale + PRX

PRX is shaping the future of audio by building technology, training talented producers and connecting them with supportive listeners. Learn more about their work at https://www.prx.org/

Use code 21NTC for 25% off your individual subscription (offer ends 3/31/21)

More resources

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