Since joining Whole Whale’s Digital Advertising team in 2018, Meghan has been helping her nonprofit clients reach new and existing audiences online to drive measurable impact. In total, Meghan has successfully managed over $1 million in paid digital ad spend across Facebook, Google Ads, and YouTube for nonprofits of various shapes, sizes, and cause verticals.
Meghan is certified in Google Ads and Google Analytics and has worked to help build, maintain, and optimize Google Ad Grant accounts for nonprofits like Donate Life America, National Aphasia Association, and Greater Than AIDS.
What Meghan enjoys most about her role is using social media advertising and data insights for good. She led a timely Facebook fundraising campaign for the Lung Cancer Foundation of America, which resulted in a 6X return on investment. Utilizing strategic targeting and testing, she ran a multi-month Facebook ad campaign for Donate Life America that added over 1,000 registered organ donors to the national registry. Meghan takes pride in staying on top of the latest tips, tools, and trends that she can pass on to her clients.
Meghan has presented on digital advertising and general nonprofit marketing strategy at her alma mater CUNY Baruch College, for local nonprofits members of the Brooklyn Chamber of Commerce, and for other nonprofit-centered organizations like 501TechNYC and NPower.
When she’s not in the office, you can find Meghan exploring a new neighborhood in the city if it’s nice out — or binging the newest season of The Great British Bake Off if it isn’t.