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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
Are you a nonprofit looking to make the most of Google Analytics 4? Or a nonprofit trying to make any useful sense out of GA4? In this webinar, we’ll show you seven ways to use GA4 to measure your nonprofit’s impact. From understanding your digital logic model, web traffic to tracking donations and more, GA4… Read more »
On this episode, Allison Sesso, the CEO & President of RIP Medical Debt talks about their unique approach to alleviating medical debt of Americans. By leveraging medical debt markets and partnering with hospitals, RIP Medical Debt is able to achieve 100X leverage on every dollar donated to wipe out debt at scale. Resource: Medical debt… Read more »
A lively discussion with Pat Duffy, the co-founder of The Giving Block about where crypto philanthropy is and important lessons from 2021. Is it time for your nonprofit to start accepting cryptocurrency? What are the questions and issues that might come up? We discuss the topic in depth. Data from 2021 in Crypto Philanthropy from… Read more »
We interview Quincy Larson, the founder and a teacher at freeCodeCamp.org. freeCodeCamp is a nonprofit community that helps millions of people learn to code 100% for free helping thousands of people find their first coding job. Quincy shares how the organization got started, built a strong volunteer base and grew its amazing educational library course by course. … Read more »
We have been seeing elements of the 7 elements of the primal brand everywhere and so we went back to a great episode with Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients. The seven elements of the Primal Brand… Read more »
We talked with Whole Whale’s Rachel Clemens about the importance of pillar pages to organize and optimize your content. This fundamental SEO strategy is one of the most effective at building traffic around a larger keyword topic. Tune in as Rachel breaks down content arrangement and the pillar page planning process. To read more about… Read more »
What motivates new donors versus returning donors? What content do they favor? What series of interactions drove them to donate in the first place? Using Google Analytics, along with your donation platform and social media insights tools, you can get the answers to these questions and more. Join George Weiner, CEO + Founder of Whole… Read more »
Here’s some #NotFakeNews: Your hashtags aren’t enough to track storytelling effectiveness. In this webinar that combines case-study with strategic brass tacks in NeonCRM, we’ll look at how Lung Cancer Foundation of America went from an April Fool’s idea, #CatsAgainstLungCancer, to a clear and measurable digital engagement campaign with results to show for it. Digital Strategist… Read more »
With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? Even if you’re a non-designer, you’ll learn why certain layouts and copy are scientifically proven to be more effective than others (and why you should never trust your gut).… Read more »
We interview Adam Faircloth, Senior Digital Strategist and Beth Palmisano, Director of Integrated Fundraising about how they used a digital campaign to drive impact and fundraising outcomes at the USO. Their Campaign to Connect drove over a million messages of support to troops and helped build a substantial base of support for their integrated fundraising program.
