Tutorial Summary
If you manage a Google Ad Grant for your nonprofit, this webinar is for you! In this short session, we’ll walk through easy updates to your Ad Grant management strategy that can have outsized impact on your campaigns. Getting the most out of the $10k per month in ad spend depends on your ability to efficiently adjust keywords, ads and campaigns on a weekly basis.
This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Key Learnings
- Optimize your campaign settings for maximum reach
- Write more effective ad copy to match keyword baskets
- Target your ads more effectively to landing pages
Instructor
Rachel Clemens
Senior Manager, Head of Content Marketing
A lifelong writer and lover of stories, Rachel is fascinated by the power that words have to connect, energize, and organize people around the world. She believes that digital storytelling is a crucial aspect of increasing the reach of nonprofits, and she uses her communication skills to amplify the important voices of her clients.
Rachel has provided account management, search engine optimization (SEO), and content marketing support to a number of Whole Whale’s social impact clients— she is certified in Google Analytics and Google Ads, and has managed over $1 million in Google Ad Grant spend for nonprofit clients. Her creative fingerprints can be found across Whole Whale’s work with Power Poetry, Prizeo, Charitybuzz, World Animal Protection, JustFix.nyc, Donate Life America, The JED Foundation, AFS-USA, and more.
Internally, Rachel manages Whole Whale’s site content and editorial calendar. She also co-authored Whole Whale’s e-book, The Simple Guide to Building an Awesome Internship Program, and contributed to the 2nd edition of Wiley’s Nonprofit Management 101. Rachel enjoys supporting nonprofit learning through WWULive events, and has led both virtual and in-person trainings on SEO, content marketing, the Google Ad Grant, and online fundraising. She has lectured at Columbia University, Baruch College, 501Tech, and Nonprofit New York, and has presented at the Ragan Communications Conference and New Jersey Nonprofit Conference.
Before joining the Whole Whale team, Rachel studied English literature, creative writing, and global studies at Williams College. She holds an MFA in poetry from New York University’s low-residency creative writing program.