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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
A deep conversation on the topic of shadow moderation, a feature that lets moderators on platforms like Facebook and Reddit censor posts without alerting the person who posted it. We discuss how pernicious this problem is at scale with Rob Hawkins, the founder of Reveddit, which is a tool that lets users discover which of… Read more »
Have we lost the ability to have conversations with folks on “the other side”? Kamy Akhavan is debunking how to have polarizing discussions that are actually productive. Making connections with people from opposing views is hard to do but it’s very powerful when we do get through to each other. With 20 years of experience bridging divides, Kamy’s work has… Read more »
Interview with Marielle Sumergido, Senior Strategist and product lead for The Inclusivity Tool by Whole Whale. Also joining in the conversation about how we think about and use inclusive language online is Leo Quintero, Founder of Quintessential Tools, a DEI Consulting company. The inclusivity tool is a tool that scrapes a URL that you input… Read more »
Training conversation with Whole Whale team about copywriting best practices for nonprofits. Maura Paxton, Digital Optimization Manager and Sarah Homet, Digital Marketing Associate share approaches to writing ads and useful frameworks. We explore the relationship between emotional energy and the power of the right copy to evoke action. Resources: AIDA: https://www.truesense.com/ringer/aida-essential-direct-response-fundraising-truths ACCA: https://learnlandingpages.com/landing-page-design/ (lots of formulas, starting with… Read more »
We talk with Megan Anhalt, the Chief Strategy Officer at Whole Whale about using LinkedIn more effectively. Why LinkedIn for nonprofits? It’s one of the largest social networks: More than 610 million users in 200 countries and territories around the globe are on LinkedIn. Over 260 Million monthly active users: An estimated 100 Million of… Read more »
We talk with Meghan Nesbit, Director of Nonprofit Development at Twilio.org about how they got to 1 Billion SMS messages and how the larger company thinks about impact. Twilio is a leader in SMS and flexible messaging solutions and their approach to impact involves grants, volunteering, and in-kind use of their powerful product. We also… Read more »
Sarah Durham, author of the book Brandraising and CEO and founder of Big Duck shares current trends in nonprofit branding and communications. We discuss how much has changed since the company’s founding in 1994 and what has stayed the same. The question of whether to evolve a brand or rebrand entirely is also discussed. Resources Books… Read more »
We talk with Greg Thomas, Whole Whale’s campaign strategist and professional musician about the use of music and jingles for impact. How does your organization use or think about music branding, theme songs, or jingles when creating the brand image? Organizations spend tons on visual branding, videos and storytelling but all too often outsource the… Read more »
This week on the podcast we talk with Megan Anhalt, a digital campaign expert who has worked with DoSomething.org, CZI, and Purpose. Megan shares her research and training around the elements of storytelling for campaigns and what it takes to “go viral”. We explore how nonprofits can and should take advantage of ‘crisitunities’, moments when… Read more »
This week on the podcast, Chief Whaler George Weiner chats with Emily Dulcan, Online Community Experience Lead at Cystic Fibrosis Foundation. Joining CFF after 3 years as Digital Director at the Peace Corps, Emily knows from community building. She talks with George about how the Cystic Fibrosis Foundation overcomes the challenge of in-person interaction for… Read more »
