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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
Interview with Meghan Daly, Whole Whale’s Paid Social Manager about the changes that will impact digital advertisers on Facebook. Simply put, iOS14 is Apple’s most current iPhone operating system. iOS14.5 is an update to this operating system that will include many things (including 200+ new emojis!), but the specific update that’s generating a lot of buzz is… Read more »
A short monologue about why Facebook is not a social media platform if you are an organization, it is an Ad Platform. We talk about basic ads strategy and how to think about using $100 per month to test it. If you spend time making posts on Facebook, you are spending money. Each year, the… Read more »
This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?). tl;dr — yes. Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact. There are several advantages… Read more »
Science, y’all. Olivia is (at least in podcast terms) still at SXSW 2018, talking with Dr. James Beacham, with the ATLAS Experiment at the Large Hadron Collider at CERN, who was part of the panel Decrypting the Universe: Science and Art at CERN last month in Austin. The Higgs boson particle? The Large Hadron Collider?… Read more »
We debunk myths about burst advertising, branding, and customer retention with Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health… Read more »
The Michael J. Fox foundation was able to capture the attention from Back to the Future Day in 2015 and turn it into a record breaking fundraising year around #GivingTuesday. Emily Moyer, the SVP of Marketing and Digital Strategies at the Michael J. Fox Foundation explains the process of moving friends to funders.
In this brief discussion, we discuss the impact that universal connectivity will have on nonprofits and what web analytics will look like in this landscape with Avinash Kaushik, the Digital Marketing Evangelist for Google, co-Founder of Market Motive Inc and author of best selling analytics books.
Today, we interview with Steve Vick, the founder of Nonprofit Ally and Noble Paws. In this podcast he talks to us about his inspiration and approach to creating both organizations in a way that supports revenue and makes a difference in the world.
Change.org is the largest website for petitions on the internet with over 100 million users. We interview Meghan Teich, the west coast client manager, about the best way for nonprofits to leverage the platform.
An article from Bloomberg Business this September, “How Much of Your Audience is Fake” caught our eye. We tracked down our friend and ad fraud expert Dr. Augustine Fou to talk with us about the article and some of his new research on bots and how to avoid them.
