Giving Tuesday Predictions, Stats and Facts

We are huge nonprofit data geeks here and so we felt compelled to collect some raw data around #GivingTuesday. Here are some helpful fundraising tips and ideas if your nonprofit is thinking about participating in the 2017 #GivingTuesday on November 29th. One of the most striking things to remember is that overall giving in the US still remains anchored to GDP and the day of giving has yet move this beyond the 2% individual giving vs. total GDP. This year, Whole Whale is predicting that $201M will be raised on the day, increasing by 20% over 2016’s $168M raised.

Listen to our prediction edpisode:

Awareness of #GivingTuesday

In a 2015 national survey by the John Templeton Foundation, 93% of consumers were familiar with Black Friday, while only 18% were familiar with Giving Tuesday. Sadly search behavior around these two keywords are even more unbalanced according to Google Trends data that shows search volume.

awareness

The Data

Here is our breakdown of relevant stats by year for #GivingTuesday and general giving trends. We didn’t make a super pretty infographic of this (yet), because we thought you would just prefer the facts.

2016

  • #GivingTuesday 1.56M gifts
  • Total amount donated: $168M vs $116.7M in 2015, growth of 44% YoY
  • Average gift: $107 (Blackbaud)
  • GDP: $18,561.93 billion (US GDP trend)
  • Total US donations: $379.89 billion (according to Giving USA), which translates to 2.05% of US GDP.

2015

2014

2013

  • #GivingTuesday 8,500 partners (7,000 ngos)
  • $3857 per NGO
  • Total amount donated: $27M
  • Avg individual gift:143 (Blackbaud)
  • GDP:16,768.1B
  • US donated: $335.17B (1.99% of GDP)

2012

  • #GivingTuesday 2,500 NGOs involved
  • $4,800 per NGO
  • Total amount donated: $12M
  • Avg individual gift: $101 (Blackbaud)
  • GDP: $15,533.8 billion¬†¬† (US GDP trend)
  • US donated $228.93 billion (1.5 percent of GDP)