Whether you are hiring and onboarding or just looking to boost your own skills, digital training courses can be extraordinary resources. But how do you choose which course is right for you? If you are having trouble determining where your team should invest their energy, this quiz is for you. Answer just 7 quick questions and we’ll help you decide between our five awesome Whole Whale University courses:
You’ll walk away from this quiz feeling confident in your course of choice.
Let’s go: Which Whole Whale University Course Are You?
Do you have the Google Ads Grant?
Is your website's organic traffic increasing year-over-year?
Are you using Google Analytics and data to inform your digital strategy?
How important is social media to your organization?
We're thinking of getting another Puppy Whaler! What should we name this new dog-friend?
How do you like your coffee?
What is 1 goal you want your organization to achieve this year?
Which Whole Whale University Course Are You?
Google Ad Grant for Nonprofits
Your organization either does not have the grant yet, or is new to managing it. Time to take advantage of this awesome opportunity. Our course is the first that will show you how to apply strategies specific for nonprofits to use Google Ads to drive impact. We'll guide you through the application process (if you are at that stage), and then help you to move beyond just maintaining the grant. In just 3 hours you will start optimizing your Ads account to increase traffic and conversions on your website. Find buried treasure (AKA high-converting keywords) and translate what you learn from your Google Ads data to improve your other digital communications. https://www.wholewhale.com/courses/google-ad-grant/
Be Your Own Social Media Guru
You're tired of blindly following social media trends, and maybe you are a little fuzzy on what the point of social media is anyway. What should your goals be? How do you both aim for "vanity metrics" that will look good to outsiders (likes, followers, subscribers) as well as KPIs? In this course, you will learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze, and act on its data it will be ready to jump on the next trend in a way that drives real impact. We’ll start with the 5 truths that apply to all social media platforms. Then, we’ll walk you through the “Big Three” platforms: Youtube, Facebook, and Twitter. Be human on social media to grow your followers and get them to take real actions.
Impact Hacking: Digital Strategies for Nonprofits
You've got a website, you have the Google Ads grant, you're nurturing your social followings, but you need to know how to 1) figure out how to measure your traffic in a SMART way and 2) use that data to optimize your digital strategy. Do we have the course for you. We want to help you go from zero to 60 with your nonprofit’s web traffic. Why do we care so much about growing traffic? Because we know that, if done correctly, more traffic to your website will mean more impact for your organization. Move through the 4 phases of Impact Hacking: Measure, Grow, Optimize, and Build Capacity to start making the most of your website and getting your whole team onboard.
Building Better Traffic: Content Marketing and SEO to Drive Impact
Your organic traffic has been slipping, slipping, or zilch. You have your website, but how do you get people to get through the front door? The answer: strategic content marketing. If you can get your site to the first page of Google, you gain incredible opportunities. Want your site to be authoritative and relevant? Of course you do. That's why writing for the web to attract both humans and search robots is so important. Discover how to decide what to write and how to write it in order to increase engaged, organic traffic to your site. You'll walk away with clear steps to immediately implement, track, and measure this strategy at your organization.
Understanding and Improving Cybersecurity
Cybersecurity is a constant challenge for all organizations. Heck, just keeping up with the pace of technological change is a herculean task all by itself. People and organizations are faced with a virtual blizzard of new technology every day and, in trying to improve our organizations, we have to evaluate and adopt new technologies all the time. We must also think about how these changing technologies impact the security of our organization, our information, our clients, constituents and staff. This course will focus on both strategy and tactics, helping students learn foundational security skills that will apply for years to come, while also delving into the specific tactics and tools that are most relevant today.