It’s All About Email

You might be thinking— “hold up, it’s the roaring ‘20s! Is email still a thing?” The answer is YES. Getting more email subscribers might be the most important thing you can do to up your nonprofit’s marketing game. Email marketing offers the highest potential ROI across marketing channels. We’re talking 4x the ROI of social media or direct mail. After all, more than half of the planet’s population has an email account. People who opt-in to your email list are telling you explicitly that they want to hear more from you. That could mean they’re more likely to volunteer, fundraise, or donate in the future. But you’ll need to grow your list of email subscribers first. In this journey, you’ll clean up your current email list, learn key lead generation strategies, and leverage your website traffic into email list growth.

We’ve curated the courses you need for lead acquisition. Get started by purchasing them individually, or subscribe to Whole Whale University to unlock access to all our courses, guides, and tutorials along with first dibs on a seat at our upcoming webinars.