Webinar Summary
Join us for an insightful recorded webinar exclusively focused on optimizing Google Ad Grant campaigns for nonprofit and social impact organizations. If you’ve already been approved for and set up your Google Ad Grant account, this session will equip you with advanced strategies and best practices to make the most of this valuable resource and maximize your organization’s impact.
Are you ready to take your Google Ad Grant campaigns to the next level? In this webinar, we’ll dive deep into advanced optimization techniques, providing nonprofit professionals like you with the knowledge and strategies to drive more meaningful results and amplify your mission.
This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
What to Expect:
- Reviewing Your Campaign Goals: Before diving into optimization, we’ll start by revisiting your campaign goals. Understand the key performance indicators (KPIs) that align with your organization’s mission and set clear objectives for your ad campaigns.
- Ensuring Policy Compliance: We’ll review Google Ad Grant policies and guidelines to ensure compliance and maintain the eligibility of your account.
- Keyword Research, Targeting and Best Practices: Discover the importance of keyword research and how to identify the most effective keywords to improve ad relevancy and performance. Understand how to best evaluate what keywords are working and the critical role of certain features like the Search Terms Report and negative keywords when it comes to evaluating performance and maximizing your impact.
- Fine-Tuning Ad Copy: Learn how to craft compelling ad copy and analyze the performance of your Responsive Search Ads.
- Enhancing Landing Pages: Explore the critical role of landing pages in converting ad clicks into meaningful actions. We’ll provide tips to optimize your landing pages for higher conversion rates and ensure a seamless user experience.
- Measuring Success with Google Analytics: Understand how to leverage Google Analytics to measure the performance of your ad campaigns. We’ll focus on key metrics, conversion tracking, and data analysis to optimize your strategies.
- Live Q&A Session: Our experts will be available to answer some of your specific questions and provide helpful insights.
Whether you’re a seasoned marketer looking to stay ahead of the curve or a small nonprofit trying to make the most of your data, this webinar offers crucial insights and practical takeaways to help you navigate this new terrain.
This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Instructor
Meghan Daly
Senior Digital Advertising Manager
Since joining Whole Whale’s Digital Advertising team in 2018, Meghan has been helping her nonprofit clients reach new and existing audiences online to drive measurable impact. In total, Meghan has successfully managed over $1 million in paid digital ad spend across Facebook, Google Ads, and YouTube for nonprofits of various shapes, sizes, and cause verticals.
Meghan is certified in Google Ads and Google Analytics and has worked to help build, maintain, and optimize Google Ad Grant accounts for nonprofits like Donate Life America, National Aphasia Association, and Greater Than AIDS.
What Meghan enjoys most about her role is using social media advertising and data insights for good. She led a timely Facebook fundraising campaign for the Lung Cancer Foundation of America, which resulted in a 6X return on investment. Utilizing strategic targeting and testing, she ran a multi-month Facebook ad campaign for Donate Life America that added over 1,000 registered organ donors to the national registry. Meghan takes pride in staying on top of the latest tips, tools, and trends that she can pass on to her clients.
Meghan has presented on digital advertising and general nonprofit marketing strategy at her alma mater CUNY Baruch College, for local nonprofits members of the Brooklyn Chamber of Commerce, and for other nonprofit-centered organizations like 501TechNYC and NPower.
When she’s not in the office, you can find Meghan exploring a new neighborhood in the city if it’s nice out — or binging the newest season of The Great British Bake Off if it isn’t.