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Digital Strategies to Nurture Donors

More revenue means your organization can make more of an impact for your cause. In this learning journey, we’ll walk you through the creation of a comprehensive online fundraising strategy that will resonate with the audiences that are most primed to give. You’ll be able to grow your email list, run paid campaigns, leverage peer-to-peer fundraising tools, report on your success, and nurture your donors for years to come.

We’ve curated the courses you need for online fundraising. Get started by purchasing them individually, or subscribe to Whole Whale University to unlock access to all our courses, guides, and tutorials along with first dibs on a seat at our upcoming webinars.


Online Fundraising Essentials


1. Online Fundraising Essentials

This comprehensive 6-hour course dives deep into everything you need to know to have a solid foundation for online fundraising. Seriously – we’ve got you covered. During this course, you will learn how to choose the right platforms for your fundraising campaign, cut through the digital noise with effective messaging, grow your list, run paid advertising campaigns, and more.


P2P Fundraising Tools Product

Peer-to-Peer Fundraising Tools


2. Peer-to-Peer Fundraising Tools

Peer-to-peer fundraising is becoming more important than ever. According to a recent study, 33% of nonprofits globally use a peer-to-peer fundraising tool. Maybe it’s because this type of crowdfunding requires minimal investment.  But there’s a catch; Finding the right tool takes up valuable time. We’ve curated this free resource to give you your time back. This guide outlines our favorite peer-to-peer fundraising tools and their respective benefits.


Facebook Fundraiser Dashboard Template


3. Facebook Fundraiser Dashboard Template

If you use Facebook Fundraisers (and we recommend you do), you’ll need a way to keep track of revenue and donors for stewardship. There isn’t an easy way to do this within the platform as of now, so we created an easy-to-customize dashboard.


nonprofit social media campaign graphic template

Nonprofit Social Media Graphics Template and Guide


4. Nonprofit Social Media Graphics Template and Guide

In a world where humans are bombarded with content, you have mere seconds to entice people to give. Stand out from the crowd with these fully-customizable social media design templates — specifically designed for nonprofits.


Fundraising Thank You Templates


5. Fundraising Thank You Templates

Now that you’re an online fundraising expert, and you know how to draw attention to your cause in a sea of information. But the biggest mistake you could make is to forget to nurture your donor relationships. Driving key conversions isn’t something you do once, and building solid relationships is the key to keeping donations flowing. The most effective donor retention tactic? Saying thank you. Download our email templates to get a head start on your thank you messages, plus tips on customization.


2020 nonprofit annual report template

Nonprofit Annual Report Template


6. Nonprofit Annual Report Template

At the end of the year, you’ll need to report on all the awesome work you’ve done in a way that is digestible to stakeholders. Our Nonprofit Annual Report Template is built in Canva so it is easy to use — no design experience necessary! 

It’s Always Back to School Season

Head to nonprofit marketing school with a full subscription to Whole Whale University with access to all our current courses, guides, and tutorials (as well as the ones we have in the works)!