Demystifying Crypto-Donations: How You Can Capitalize on Crypto for Good and Fuel Fundraising Growth

What are crypto-donations and how can you leverage this rapidly growing technology to expand your donation pool and reach new untapped donors?

Cryptocurrency fundraising is an exciting new avenue for nonprofits to explore not only as a payment method, but as a donor demographic for nonprofits of all sizes.

A study from Investopedia shows that 38% of Millennials hold cryptocurrency as the largest percentage of total investments, even larger than stocks. Any major donor strategy that wants to keep up with the rising generation and shifting financial industry trends must cater to a new, crypto-heavy clientele, but it isn’t as easy as just throwing up a ‘donate crypto’ button.

A robust crypto strategy involves conversations with stakeholders, considerations of environmental impact, and unique campaigns to attract this new cohort of donors.

In this session, hosted by Care2, you’ll learn:

  • Overview of current landscape
  • How to set up a donation solution
  • How crypto donors are different from traditional ones
  • Crypto Conversations to have with stakeholders

BONUS: are NFTs a thing?


George Weiner

Chief Whaler

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.

An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).

George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla FoundationLyft and the Environmental Defense Fund. He has co-hosted webinars with Beth KanterCare2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of PhilanthropyHuffington Post Impact & Technology, and TechSoup.

Also in the nonprofit world, George is the former board chair of America’s Charities and the To Be Heard Foundation. He’s also a fan of a good whale pun.

Isabelle Brauer

Senior Strategy Manager

As Senior Strategy Manager, Isabelle helps her fellow Whalers to provide best-in-class digital marketing services to her clients. She specializes in helping clients actualize their missions and maximize impact through digital campaigns and online fundraising. Isabelle is passionate about education and sharing data-driven fundraising insights; she has spoken on nonprofit marketing strategies at AFP ICON, the Bridge to Integrated Marketing Conference, and Whole Whale’s very own WWULive events. Since joining the Whole Whale team, Isabelle has managed accounts, led webinars, and developed multichannel fundraising strategies for a number of clients, including the Great Barrier Reef Foundation, Fight Colorectal Cancer, and Scratch Foundation.