23 Ways to Build Your List in 2023: Fundraising in the Offseason

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Tutorial Summary

This tutorial will teach you 23 effective ways to build your email list, including during the Q1 “off season” when people are least likely to be thinking about charitable giving. You’ll learn how to use pop-ups, Facebook ads, Ad Grants and other digital marketing tactics to grow your list quickly and efficiently. You’ll also hear from the Whole Whale team that have used these strategies successfully to increase our own list-building results. 

This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.

By the end of this tutorial, you will: 

  • Know 23 ways to build your email list (as promised)
  • Understand which strategies are most effective for growing your type of list quickly
  • Have practical tips for priming your Q1 fundraising


George Weiner

Chief Whaler

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.

An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).

George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla FoundationLyft and the Environmental Defense Fund. He has co-hosted webinars with Beth KanterCare2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of PhilanthropyHuffington Post Impact & Technology, and TechSoup.

Also in the nonprofit world, George is the former board chair of America’s Charities and the To Be Heard Foundation. He’s also a fan of a good whale pun.