Course Summary
Are you a nonprofit looking to make the most of Google Analytics 4? Or a nonprofit trying to make any useful sense out of GA4? In this webinar, we’ll show you seven ways to use GA4 to measure your nonprofit’s impact. From understanding your digital logic model, web traffic to tracking donations and more, GA4 has a wealth of features that can help nonprofits track their progress and better understand their online audiences. This webinar will show you how to make the most of them.
This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Key Learnings
- How to set up GA4 for your nonprofit
- Using GA4 to find qualitative/quantitative impact measures
- Defining digital impact inputs/outputs
- How to track donations and other conversions in GA4
- How to segment your data in GA4 for more insights
Instructor
George Weiner
Chief Whaler
George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.
In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.
An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).
George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. He has co-hosted webinars with Beth Kanter, Care2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of Philanthropy, Huffington Post Impact & Technology, and TechSoup.
Also in the nonprofit world, George is the former board chair of America’s Charities and the To Be Heard Foundation. He’s also a fan of a good whale pun.