Look Who’s Lookering Now: A Primer on Looker Studio

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Tutorial Summary

Organizations today are facing an increasingly complex data landscape. In order to make sense of this data and drive decision-making, they need access to robust analytics tools. Looker Studio is one of the leading analytics platforms on the market, and its Studio tool is a powerful way to visualize and explore data.

In this webinar, we’ll give you a primer on Looker Studio and show you how it can help your organization better understand and use your data. We’ll cover topics like creating custom dashboards, performing ad hoc analysis, and using Looker’s extensive library of prebuilt reports. By the end of this webinar, you’ll have a better understanding of how Looker Studio can help you gain insights into your data so you can make better decisions for your organization.

This past webinar is also part of our 2023 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.


George Weiner

Chief Whaler

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.

An evangelist for democratized data and measuring success, George has presented Whole Whale-related case studies at conferences and workshops around nonprofit technology, including NTC, Cause Camp, the Youth + Tech + Health Conference, and IECC Thrive’s Nonprofit Capacity Building Conference (he’s also been seen on the karaoke stage at many other nonprofit conferences and has been known to turn the Nonprofit Tech Conference into the Nonprofit Toto Conference).

George is the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla FoundationLyft and the Environmental Defense Fund. He has co-hosted webinars with Beth KanterCare2, and RoundTable Technology, and written on nonprofit technology and digital strategy for The Chronicle of PhilanthropyHuffington Post Impact & Technology, and TechSoup.

Also in the nonprofit world, George is the former board chair of America’s Charities and the To Be Heard Foundation. He’s also a fan of a good whale pun.


Samin Pogoff

Analytics Strategy Manager

A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations set goals, develop insight, increase impact, and create value through data-driven strategy. Before joining Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE, BBC World Services, and The History Channel.  When not working, Samin enjoys being a mom to her toddler and oversize dog, live music, The New Yorker, schvitzing, and tennis.