Why hello there!

Founded in 2010 in Brooklyn, NY – Whole Whale is a digital marketing agency built for nonprofits. We are a proud certified B Corp digital agency that increases impact through analytics, advertising, digital fundraising, and SEO content marketing. Our mission is to close the knowledge gap in nonprofit digital marketing by providing world-class services and training to great organizations to help build a healthier, more just, and sustainable world.
We have worked with over 100 nonprofits and foundations, some notable clients include: The Kaiser Family Foundation, Ad Council, Planned Parenthood, PRX, and Stanford Social Innovation Review.

We help nonprofits and social impact companies make the best use of their website, analytics, digital content, advertising, social media, email, and more to achieve their goals. We also offer products like Causewriter.ai, Nonprofit.ist , and online courses designed to build capacity.

What’s with the name?

The ‘Whole Whale’ strategy is about looking at an organization’s resources in a different way — a way indigenous coastal communities looked at each part of a whale thousands of years ago. Fast forward to the 1850s in Massachusetts where whaling vessels would just take the blubber from whales and leave the rest.

Just as scarcity breeds creativity, abundance can foster waste. You are currently living in a time of tech/data abundance, so in an industry known for its limited resources, we leverage every part of a social impact organization to maximize impact and reduce waste.

We are inspired by the mindset of maximizing precious resources and transforming it into impact. By bridging the gap between nonprofits and technology, we aim to increase their impact, build a data culture, and help organizations do more of what matters.

It is about leveraging existing resources to say, “What else can this do for us”?

100+ social impact partners

Working with over 100 nonprofits and for-benefit organizations since 2010 — See our work and what they have to say about us

14 years and counting

Whole Whale was founded in 2010 without any investment capital, our goal is to be a 20-year overnight success 😉

$20 million+ digital ads

We’ve managed a lot of online social impact advertising including the Google Ad Grant, YouTube, Facebook, Instagram, LinkedIn, and Twitter

Certified leader

Member of the Google Ad Grants Certified Professionals Community and a Google Marketing Partner with professional certifications in Google Analytics, Meta Ads, Salesforce Pardot, and others

1 Million+ learning engagements per year

Through our free online and offline resources (including articlesvideospodcasts, and trainings) for using data and technology to increase social impact

200+ podcasts

Discussing important issues and tactics with amazing leaders like marketing guru Seth Godin from organizations like LyftBox, and the USO

Useful tech products

To help nonprofits succeed, including Whole Whale University courses and custom-built AI tools from CauseWriter.AI.

As seen on…

Covered in The Chronicle of Philanthropy, The Atlantic and Wired, and taking the stage at nonprofit digital conferences/events and top universities, including NTEN’s NTC, SXSW, Strata Data, NYU, and Columbia

Meet the Whalers